Previous Design
New Design
04
Quest Rebrand
BRANDING // MARKETING // SALES ENABLEMENT
Quest Technology Management came to us in need of a brand refresh. A reliable technology company for over 20 years, Quest wanted to better represent their dedication to staying on the cunning edge of technology.
Wanting to keep their logo for brand recognition, our challenge was to spark new life in their marketing and sales materials.
Building a System
Quest offers an extensive list of services that previously had no larger organization in place. We helped develop key pillars under which all their offerings can be categorized. Each pillar has a unique color and icon to help that service stand out in it's larger family.
Improving Engagement
Our main goal with this rebrand was to improve their visual and marketing strategy. Focusing on easily digestible content and streamlined sales sheets, we were able to increase reader interest and develop more leads.
The new design put in place is flexible yet consistent, allowing new sales sheets to be created efficiently. The art styles included in these designs help this brand feel fresh and stand out in today’s competitive tech industry.
Client
Quest Technology Management
Role
Art Director / Lead Designer
Brief
Develop a design system and aesthetic that feels like a new and improved version of the existing brand.