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Dream Drive

BRANDING // EVENT // ENVIRONMENTAL

This commemorative drive was a collaborative effort to show support for the reopening of the historical coastal route, Highway One. Starting in Half Moon Bay, drivers were encouraged to come out and join an eye-catching line up of vintage cars and unforgettable photo opportunities with a party at the finish line.

An Unforgettable Drive

The client sought a bold emblem that felt contemporary. The result is a striking symbol that elegantly encompasses both typography and iconography, daring to venture beyond conventional boundaries and embracing a liberating sense of freedom. By maintaining the signature palette of Visit California, the design retains their brand identity, yet cleverly distinguishes itself through artful overlay photo treatments, lending it a distinct and captivating personality.

Complementing the printed materials was a captivating array of merchandise thoughtfully distributed during the event. These items served as fantastic catalysts for spreading awareness about the event and the momentous reopening of Highway One.