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Outlook Forum

BRANDING // EVENT // ENVIRONMENTAL

Outlook Forum is an annual conference held by Visit California. This conference is their biggest chance to connect with their members and collaborate with global leaders on the future of the tourism industry.

Making an Impact

Outlook Forum 2022 was the first conference to take place after a 2 year pause due to the pandemic, adding extra pressure to make it bigger and more impactful than ever.

Taking over the Hilton hotel in San Francisco, we transformed the space with the colorful brand that encompassed all Outlook Forum materials.

Meet What’s Possible

The theme of this year’s conference was “Meet What’s Possible”. A tagline to inspire the endless possibilities available in California. The visuals for Outlook Forum change every year, seeking inspiration from the state of the industry and the event’s location.

A vibrant color palette was developed to spark inspiration and capture the essence of the San Francisco. Accompanying this palette are forward moving chevrons that drive your eye forward as we look to the future.